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'Tis the season?

Wednesday, November 12, 2008
So it's November 12th, the day after Veteran's Day, and this isn't the first time I've seen a Christmas ad. With 42 days left until Christmas (11.5% of the year), the retailers are out in force, perhaps hoping that we can buy ourselves out of this recession that we're in.

Or maybe not.

I love this time of year for the eggnog, but I really detest the blatant "BUY BUY BUY" commercials. I'm all for gift-giving (and, honestly, gift-getting) but at least leave me with the illusion that the Christmas is about something more than spending my way into happiness.

Of course this won't happen. And every year the retail season will start a little earlier. It used to be Thanksgiving when the ads would come out in full force. Now, it's just after Halloween. At what point will the backlash occur? At what point will the advertising burnout happen? When will it just not matter anymore?


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