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Sunchips & Math

Tuesday, April 25, 2006
So I was eating a bag of Sunchips today with lunch and I noticed on the cover they say "30% less fat" and indicate that the back side of the bag (in the "nutrition" area) has the details. Curious, I turned the bag over. There at the top of the bag they state the following:
Fat content of regular potato chips is 15g per 1.5 oz. serving; fat content of SUNCHIPS brand Multigrain Snakcs is 9g per 1.5 oz. serving.
I almost thought nothing of it until I decided to do a bit of mental math.

Waitaminute!

70% of 15 grams (30% less) is 11.5 grams. 9 grams is actually only 60% (40% less)! I found this to be odd - that the numbers advertised are worse than the numbers quoted)

So I called them.

The official answer? "This is due to the rounding that happens in the numbers." Well, assuming that 15g and 9g are rounded, it still rounds out to a pretty nice 40% number, rather than 30%. At least, it's 40% less according to a test from the University of North Carolina at Chapel Hill.

1 Comments:

Blogger Laura said...

You have way too much spare time...


Also, SunChips are gross.

9:45 PM, April 25, 2006  

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