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On being profiled

Thursday, June 26, 2008
The secret to successful online advertising is to target your audience as accurately as possible. That's part of Google's success in the online advertising world; they target ads better than the competition, which results in higher "click-through" numbers, which generally lead to higher sales. (Note: I suppose the secret to success advertising of any kind is really to target your audience as accurately as possible.)

With that in mind, I stumbled across an ad targeted specifically at me on my Facebook home page. Facebook uses data mining techniques to best create a profile of me and put ads it believes are relevant to me on my page.

How should I feel, then, when I come across this ad?

Hungover? ....

Now, the fact that I was already several drinks into the evening when I discovered this is irrelevant to the discussion. I'm slightly miffed that Facebook thinks I'm a boozer. However, I may have to try this product sometime...

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